Tag: FHM

When forgoing a million ringgit profit is an opportunity cost

Trade exhibitions are big money spinners. And so, it surprises that the Sabah and Labuan Chapter of the Malaysian Association of Hotels and ATI College have given up staging their very successful food and beverage exhibition which they launched just last year to Informa Markets, a British firm reputed to be one of the leading organisers of exhibitions. Instead, they have partnered Informa in what looks like a lopsided deal to host the “trade-only” Food and Hospitality Malaysia, Borneo Edition, a very much smaller version of its FHM expo in Kuala Lumpur that brings sellers and buyers together. And in the process MAH-SLC and ATI College handed to Informa about RM1m ($235,000) in profit for hosting the three-day FHM, Borneo Edition, from September 26 to 28 at the Sabah International Convention Centre in Kota Kinabalu. Both MAH-SLC and ATI College have gained nothing more than the free use of one of the three exhibition halls from Informa for their popular Sabah Hospitality Fiesta which is in its 24^th year.